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Cover of The Design of Everyday Things by Don Norman

The Design of Everyday Things

by Don Norman

5/5
Basic Books 368 pages November 5, 2013

Don Norman's classic explores the psychology of everyday design, explaining why some products satisfy while others frustrate. Covering affordances, signifiers, and mental models, this revised edition remains the definitive guide to human-centered design.

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Jim's Review

🐛
Ever pushed a door that should be pulled? Norman Doors, baby — and this book explains why they exist. Jim has strong opinions about book design (spines should always be readable!), and Norman validates every one of them. The concepts of affordances and signifiers will permanently change how you see the world. It's like burrowing through soil and suddenly understanding why the dirt is shaped the way it is. Five worms for this design bible.

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