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Cover of Built to Last by Jim Collins

Built to Last

Successful Habits of Visionary Companies

by Jim Collins

4/5
Harper Business 368 pages November 2, 2004

Jim Collins and Jerry Porras examine what makes truly exceptional companies tick by studying 18 visionary companies and comparing them with their competitors. The research reveals timeless principles that separate enduring great companies from the rest.

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Jim's Review

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Another Jim Collins joint! This worm has a soft spot for namesakes. "Built to Last" is the prequel to "Good to Great" and digs into what makes companies endure for decades. The "genius of the AND" concept is brilliant — why choose when you can have both? It's a bit more academic than its successor, but the research is rock-solid. Four worms for this foundational business classic.

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